Ride Safe Today – so you can ride again tomorrow!
Contact: Ed Klim
Phone: (517) 339-7788

November 2010
The winter of 2010-2011 is rapidly approaching and the International Snowmobile Manufacturers Association has prepared for safety trainers and snowmobile enthusiasts some new and updated Safe Riders! campaign material. The material consists of a 22 minute safety video that is used in conjunction with safety training worldwide. We also have available video public service announcements and radio public service announcements. We distribute snowmobiling fact books free of charge which contain more than 20 pages of facts on snowmobiling that can be used when discussing issues with land access managers, politicians, community leaders and others. Also available are the Safe Riders! posters. The posters cover proven safety messages including:
  • Snowmobiling and alcohol don't mix – Don't drink a ride
  • Ride Smart Ride Right – Stay in Control
  • When night riding, slow down – Expect the unexpected
  • Know before you go – Always check local ice conditions
  • Cross with care – Don't become road kill
  • One is the loneliest number – Never ride alone
  • Ride Safe, stay on the trail – Respect private property
  • Know the risks and be prepared – Make every trip a round trip
  • And more…
The poster series features world class artwork created by Robert Van Nood and the posters are and can be displayed in warming huts, restaurants, lounges, club houses, schools, offices, garages and more.

If you are in need of some Safe Riders! materials, please visit the ISMA web site at www.snowmobile.org and request an order form for our free Safe Riders! material.

In addition to the safety material available from the manufacturers, at this time of year we look to the "Old Farmer's Almanac" prediction. In case you haven't seen the latest edition, I will highlight a few points that are contained within the "Old Farmer's Almanac." They predict a frigid winter - citing that most of the country will see a colder-than-usual winter. It also states the earth's atmosphere will cool in the coming year. Janice Stillman, editor of the almanac says, "It'll be cold. There will be no mistaking winter."-
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The International Snowmobile Manufacturers Association Partners With OPEI and NMMA on the "Look Before You Pump" Ethanol Education Campaign
The International Snowmobile Manufacturers Association (ISMA) has partnered with the Outdoor Power Equipment Institute (OPEI) and the National Marine Manufacturers Association (NMMA) in the "Look Before You Pump" campaign, an ethanol education and consumer protection program.
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Consumer Insight Study Shows Snowmobile Enthusiasts Consider Snowmobiling a Family Activity
Thanks to snowmobiling, winter has become a season to enjoy. Ask any of the three million people who take pleasure every year in the beauty of winter on the over 200,000 miles of groomed and marked snowmobile trails throughout North America.
Paper Cut-out Snowmobile Ready for Use
The Take a Friend/Go Snowmobiling campaign is pleased to present a new addition to its list of ready to use snowmobiling campaign material.
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