Ride Safe Today – so you can ride again tomorrow!
FOR IMMEDIATE RELEASE
Contact: Ed Klim
Phone: (517) 339-7788

November 2010
The winter of 2010-2011 is rapidly approaching and the International Snowmobile Manufacturers Association has prepared for safety trainers and snowmobile enthusiasts some new and updated Safe Riders! campaign material. The material consists of a 22 minute safety video that is used in conjunction with safety training worldwide. We also have available video public service announcements and radio public service announcements. We distribute snowmobiling fact books free of charge which contain more than 20 pages of facts on snowmobiling that can be used when discussing issues with land access managers, politicians, community leaders and others. Also available are the Safe Riders! posters. The posters cover proven safety messages including:
  • Snowmobiling and alcohol don't mix – Don't drink a ride
  • Ride Smart Ride Right – Stay in Control
  • When night riding, slow down – Expect the unexpected
  • Know before you go – Always check local ice conditions
  • Cross with care – Don't become road kill
  • One is the loneliest number – Never ride alone
  • Ride Safe, stay on the trail – Respect private property
  • Know the risks and be prepared – Make every trip a round trip
  • And more…
The poster series features world class artwork created by Robert Van Nood and the posters are and can be displayed in warming huts, restaurants, lounges, club houses, schools, offices, garages and more.

If you are in need of some Safe Riders! materials, please visit the ISMA web site at www.snowmobile.org and request an order form for our free Safe Riders! material.

In addition to the safety material available from the manufacturers, at this time of year we look to the "Old Farmer's Almanac" prediction. In case you haven't seen the latest edition, I will highlight a few points that are contained within the "Old Farmer's Almanac." They predict a frigid winter - citing that most of the country will see a colder-than-usual winter. It also states the earth's atmosphere will cool in the coming year. Janice Stillman, editor of the almanac says, "It'll be cold. There will be no mistaking winter."-
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SAE Snowmobile Challenge 2014 Winner Announced
The 15th Annual SAE Snowmobile Challenge was held at Michigan Technological University in Houghton, MI on March 4-8, 2014. This year 17 Universities registered for the event. The members of the International Snowmobile Manufacturers Association—Arctic Cat, BRP, Polaris and Yamaha—are proud gold-level sponsors of the event. Representatives from all of the manufacturers were involved in the event and supported the skilled students from the participating universities and colleges.
Take a Friend Snowmobiling Campaign—Off to a GREAT Start!
Mother Nature is supporting the Take a Friend Snowmobiling Campaign with record snowfalls and cold weather throughout most of North America. The campaign, which began 5 years ago is gaining momentum and many snowmobile associations and their clubs are planning special events to introduce non-snowmobilers to our winter activity of choice.
Consumer Insight Study Shows Snowmobile Enthusiasts Consider Snowmobiling a Family Activity
Thanks to snowmobiling, winter has become a season to enjoy. Ask any of the three million people who take pleasure every year in the beauty of winter on the over 200,000 miles of groomed and marked snowmobile trails throughout North America.
Snowmobile Community looking forward to a Great Season
Yes, the snowmobile season has already begun in many parts of the world. Snowfall has occurred in much of the Western United States and Canada and Mother Nature is covering mountain ranges around the world with 'white gold.'
Colorado Snowmobile Association Wins Take a Friend Snowmobiling Contest
The Colorado Snowmobile Association won the 2013 Take A Friend Snowmobiling Contest sponsored by the International Snowmobile Manufacturers Association whose members are Arctic Cat, BRP, Polaris, and Yamaha. The members of the CSA and their clubs took 486 individuals snowmobiling in Colorado this past winter of 2012-2013.
Paper Cut-out Snowmobile Ready for Use
The Take a Friend/Go Snowmobiling campaign is pleased to present a new addition to its list of ready to use snowmobiling campaign material.
Positive Economic Impact of Snowmobiling Outperforms Economy
Recreational spending and outdoor activities are much bigger economic drivers than most people realize. A recent study found that consumer spending on outdoor recreational activities generated $646 Billion dollars in national sales and services last year in the US alone.
Snowmobiling Websites and Facebook Expand
As we look at the last 20 years of communication transformation, most are amazed. Communication amongst snowmobilers has changed forever and it appears the evolution will continue.
Snowmobiling Economic Benefits Realized Worldwide
The snowmobile community generates over 28 billion dollars in economic activity in North America. Snowmobiling supports over 90,000 full time jobs and generates millions of tax dollars.
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