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Snowmobiling Websites and Facebook Expand
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FOR IMMEDIATE RELEASE
Contact: Ed Klim
Phone: (517) 339-7788
October 2011
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As we look at the last 20 years of communication transformation, most are amazed. Communication amongst snowmobilers has changed forever and it appears the evolution will continue. The manufacturers and many in the industry are now active on the Internet with active web sites, Facebook, and Twitter. The technology makes the passing of news and information more participatory and more social. This is having a profound effect on our society. As an industry, we will be able to take advantage of this emerging technology in communicating trail conditions, riding conditions, avalanche bulletins, weather forecasts, road conditions, and snow conditions, meeting notices and more.
The increased participation in electronic media has lead to a decline in readership of newspapers in North America. However, in other parts of the world, newspaper readership remains very high. Newspaper readership in North America has fallen approximately 30 percent, while in Europe, readership has fallen less than 4 percent. Other parts of the world are realizing a renewed interest and growth in newspaper readership. Understanding the opportunities in communication gives all of us reason to be more involved in compiling and discussing information and news.
The news agenda is no longer controlled by the press barons and specific outlets but now is as participatory as the coffee shops once were. Specific snowmobile and tourism related magazines appear to be thriving when matched with electronic media.
The challenge in all of this new communication access is accountability to make sure the information we use is transparent and factual. Much of the information discussed on the internet is NOT fact-based and misinformation needs to be confronted.
These changes give us much to celebrate, so we should all enjoy and embrace it and expand our communications with snowmobilers and non-snowmobilers alike, expressing to them the reasons we enjoy winter recreation and snowmobiling.
The snowmobile manufacturers continue to work on expanding and growing the Go Snowmobiling web site www.gosnowmobiling.org. Within two years our active viewership has expanded to over 3.5 million visitors annually.
We also have a Facebook page. We have many friends on our Facebook page and we are looking for more. We are finding that people throughout the world want to enjoy the winter and the great outdoors. Research has shown us the viewers and readers of our information are very interested in snowmobiling. The level of interest continues to be very high with those visiting our web sites. A majority of people living in the snowbelt area, have expressed a high desire to go snowmobiling, rating their interest a 9 on a scale of 1 to 10. We know many individuals are visiting our web sites and reading our information; therefore we need to keep our web site up to date, honest and entertaining.
It is important we understand that, as a snowmobile community, we offer "unique" information that is not readily available. We offer a form of recreation that is unmatched and exciting. We have a great opportunity to express to other interested folks the reasons we snowmobile are quite simple:
- To view the scenery.
- To be with friends.
- To get away from the usual demands of life.
- To do something with our family and friends.
- To be close to nature.
- To participate in an active, exciting activity that ensures we will be tired at the end of the day and will be able to experience a great night's sleep.
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Upcoming Snowmobiling Events
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2012 Go Snowmobiling "Take a Friend Snowmobiling" Contest
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2012 Go Snowmobiling "Take a Friend Snowmobiling" Week
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Clean Snowmobile Challenge
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Snowmobiling News
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Clean Snowmobile Challenge - March 5-10, 2012
A record number of teams are expected to participate in the SAE 2012 Snowmobile Challenge, sponsored by the snowmobile manufacturers along with other supporting businesses, set for March 5th-10th, 2012 at Michigan Technological University.
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Plan on Participating in Take a Friend Snowmobiling Week
The snowmobile community is excited to announce the Take a Friend Snowmobiling Week - which will be held February 11-20, 2012. This elongated week celebrates friends and family snowmobiling.
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Snowmobile Safety: Ride Safe so you can Ride Tomorrow
Snowmobiling is in full stride around the world and now is the time for snowmobilers to keep snowmobile safety a top-of-mind awareness issue. Snowmobile safety is nothing new to organized snowmobiling. Snowmobile Administrators, the Manufacturers, snowmobile associations and clubs joined together years ago in developing the Safe Riders! You make snowmobiling safe™ safety campaign which brought safe snowmobiling practices, training and enforcement to a new level.
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Snowmobiling Websites and Facebook Expand
As we look at the last 20 years of communication transformation, most are amazed. Communication amongst snowmobilers has changed forever and it appears the evolution will continue.
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Snowmobiling Economic Benefits Realized Worldwide
The snowmobile community generates over 28 billion dollars in economic activity in North America. Snowmobiling supports over 90,000 full time jobs and generates millions of tax dollars.
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Yellowstone/National Park Service to Implement One-Year Rule for 2011-2012 Winter Use Plan
The National Park Service planners will implement a "One-Year Rule" for the upcoming 2011-2012 winter season, in order to allow time to better address significant public input regarding the proposed long-term legislation.
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Safe Riders! Safety Information
