Snowmobiling Websites and Facebook Expand
FOR IMMEDIATE RELEASE
Contact: Ed Klim
Phone: (517) 339-7788

October 2011
As we look at the last 20 years of communication transformation, most are amazed. Communication amongst snowmobilers has changed forever and it appears the evolution will continue. The manufacturers and many in the industry are now active on the Internet with active web sites, Facebook, and Twitter. The technology makes the passing of news and information more participatory and more social. This is having a profound effect on our society. As an industry, we will be able to take advantage of this emerging technology in communicating trail conditions, riding conditions, avalanche bulletins, weather forecasts, road conditions, and snow conditions, meeting notices and more.

The increased participation in electronic media has lead to a decline in readership of newspapers in North America. However, in other parts of the world, newspaper readership remains very high. Newspaper readership in North America has fallen approximately 30 percent, while in Europe, readership has fallen less than 4 percent. Other parts of the world are realizing a renewed interest and growth in newspaper readership. Understanding the opportunities in communication gives all of us reason to be more involved in compiling and discussing information and news.

The news agenda is no longer controlled by the press barons and specific outlets but now is as participatory as the coffee shops once were. Specific snowmobile and tourism related magazines appear to be thriving when matched with electronic media.

The challenge in all of this new communication access is accountability to make sure the information we use is transparent and factual. Much of the information discussed on the internet is NOT fact-based and misinformation needs to be confronted.

These changes give us much to celebrate, so we should all enjoy and embrace it and expand our communications with snowmobilers and non-snowmobilers alike, expressing to them the reasons we enjoy winter recreation and snowmobiling.

The snowmobile manufacturers continue to work on expanding and growing the Go Snowmobiling web site www.gosnowmobiling.org. Within two years our active viewership has expanded to over 3.5 million visitors annually.

We also have a Facebook page. We have many friends on our Facebook page and we are looking for more. We are finding that people throughout the world want to enjoy the winter and the great outdoors. Research has shown us the viewers and readers of our information are very interested in snowmobiling. The level of interest continues to be very high with those visiting our web sites. A majority of people living in the snowbelt area, have expressed a high desire to go snowmobiling, rating their interest a 9 on a scale of 1 to 10. We know many individuals are visiting our web sites and reading our information; therefore we need to keep our web site up to date, honest and entertaining.

It is important we understand that, as a snowmobile community, we offer "unique" information that is not readily available. We offer a form of recreation that is unmatched and exciting. We have a great opportunity to express to other interested folks the reasons we snowmobile are quite simple:
  1. To view the scenery.
  2. To be with friends.
  3. To get away from the usual demands of life.
  4. To do something with our family and friends.
  5. To be close to nature.
  6. To participate in an active, exciting activity that ensures we will be tired at the end of the day and will be able to experience a great night's sleep.
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Snowmobiling News
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SAE Snowmobile Challenge 2014 Winner Announced
The 15th Annual SAE Snowmobile Challenge was held at Michigan Technological University in Houghton, MI on March 4-8, 2014. This year 17 Universities registered for the event. The members of the International Snowmobile Manufacturers Association—Arctic Cat, BRP, Polaris and Yamaha—are proud gold-level sponsors of the event. Representatives from all of the manufacturers were involved in the event and supported the skilled students from the participating universities and colleges.
Take a Friend Snowmobiling Campaign—Off to a GREAT Start!
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Consumer Insight Study Shows Snowmobile Enthusiasts Consider Snowmobiling a Family Activity
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The Colorado Snowmobile Association won the 2013 Take A Friend Snowmobiling Contest sponsored by the International Snowmobile Manufacturers Association whose members are Arctic Cat, BRP, Polaris, and Yamaha. The members of the CSA and their clubs took 486 individuals snowmobiling in Colorado this past winter of 2012-2013.
Paper Cut-out Snowmobile Ready for Use
The Take a Friend/Go Snowmobiling campaign is pleased to present a new addition to its list of ready to use snowmobiling campaign material.
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Recreational spending and outdoor activities are much bigger economic drivers than most people realize. A recent study found that consumer spending on outdoor recreational activities generated $646 Billion dollars in national sales and services last year in the US alone.
Snowmobiling Websites and Facebook Expand
As we look at the last 20 years of communication transformation, most are amazed. Communication amongst snowmobilers has changed forever and it appears the evolution will continue.
Snowmobiling Economic Benefits Realized Worldwide
The snowmobile community generates over 28 billion dollars in economic activity in North America. Snowmobiling supports over 90,000 full time jobs and generates millions of tax dollars.
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