Safe Riders! Information
Take a friend snowmobiling this winter
FOR IMMEDIATE RELEASE
Contact: Ed Klim
HASLETT, Mich., February 5, 2008— As a snowmobiler, you know that snowmobiling is a great way to spend time with friends, enjoy the outdoors, view beautiful scenery, and visit places you might only reach by snowmobile. Neighbors, friends and acquaintances who don’t snowmobile would actually love to try it, but are waiting for you to ask them.

According to a recent study by the International Snowmobile Manufacturers Association (ISMA), 50 percent of all North American adults would like to go snowmobiling. When outdoor enthusiasts were asked to rate their desire to go snowmobiling on a scale of 1 (lowest) to 10 (highest), most showed a huge interest, choosing the number 9.

In many ways, snowmobiling is somewhat of a mystery to much of the population. There’s no need to stay indoors during the winter months. With 230,000 miles of scenic, groomed and marked snowmobile trails in North America, there’s plenty to explore from the seat of your snowmobile. Snowmobiling is a great way to reduce tensions and release the demands of everyday life. Sharing this activity with loved ones is a great way to have some fun, and strengthen bonds.

This winter, expand and build friendships by inviting non-snowmobilers to hit the trails with you. Non-snowmobilers thirst for the winter family fun that snowmobiling provides, but lack the information needed to get started. Show these people what they’re missing, before the winter season ends.

For those interested in learning more about snowmobiling, the www.gosnowmobiling.org Web site is an essential tool for guidance. It provides information on how to get started in snowmobiling, dealers and renters who can supply you with a snowmobile in your area, destinations to take your snowmobile and more. It’s a great way for the inexperienced snowmobiler to get informed.

ISMA is an organization representing the four manufacturers of snowmobiles. ISMA’s main function is to provide and encourage policies, programs and activities to improve the lifestyle activity of snowmobiling throughout the world. It maintains strong partnerships with the American Council of Snowmobile Associations (ACSA) and the Canadian Council of Snowmobile Organizations (CCSO/CCOM). For more information about ISMA, visit www.snowmobile.org. International Snowmobile Manufacturers Association, 1640 Haslett Road, Suite 170, Haslett, MI 48840.

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