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The snowmobile manufacturers have initiated a new campaign created to highlight snowmobiling as the fun family activity we all enjoy. Numerous economic impact studies have been conducted and we realize that snowmobilers spend over $25 billion annually on their chosen recreation lifestyle. That is a lot of US and Canadian dollars spent in promoting a huge economic job-creating engine.
Families make this investment because they realize it is a great family activity, its fun, great exercise and snowmobiling brings them closer to their loved ones.
Surveys have shown the main reasons people go snowmobiling are:
- To enjoy the beautiful scenery.
- To have fun in the great outdoors.
- To go to places where few people can go in the winter.
- To enjoy their families.
The manufacturers have been working and meeting with other recreation groups and snowmobile association members and agree that collectively we all need to promote and present the snowmobiling lifestyle as it truly exists. The  campaign is a multi level campaign which will consist of a number of steps and programs. The campaign will be a long term effort.
The campaign began with a multi level effort. First the manufacturers joined together and generated some great family lifestyle snowmobiling photos that are available for all to use free of charge. All of the photos contain vehicles from each of the manufacturers in family snowmobile settings. The photos are all on disc and are available for use in publications, presentations, greeting cards and more. All of the photos are also on the new GoSnowmobiling.org web site and can be easily downloaded for publishing use. We encourage all CVBs, Chambers of Commerce, businesses, and associations to consider using the photos provided when developing a brochure or using photos to promote snowmobiling.
The manufacturers worked closely with a number of Public Relations Agencies and research firms and developed two TV-ready snowmobiling spots. The two 30-second spots feature family snowmobiling and are meant to be attractive and depict family snowmobiling as the fun activity we know it to be. These spots are TV ready and are available by request from the ISMA office. The spots are now being shown on Public Television throughout the United States and they have been distributed to numerous Chambers of Commerce and CVBs and Tourism Bureaus for their use. A number of Tourism Bureaus are using the spots to promote snowmobiling in their states and regions. If you know of an organization that is active in promoting snowmobiling, using television contact us and we will be happy to send the spots out to you or to your sister organization. The spots are designed in such a way so tag lines can be added to promote your local snowmobiling region.
A new web site has been created titled GoSnowmobiling.org. The new site is linked to the ISMA web site and all state and provincial association web sites world wide. The web site is fast and easy to use with important information for new and non-snowmobilers. Please visit the new web site and give us your comments: www.gosnowmobiling.org.
A special print ad has been developed depicting the snowmobiling lifestyle as a fun family winter activity. The ads have specifically been designed for use in organization publications. The print ads have been distributed to all snowmobile publications in North America.
The will grow with time. There are opportunities for snowmobile suppliers and related service companies to participate and support the program. We encourage suppliers to use the lifestyle photos. If any supplier or service company wishes to use the TV ready spots in promoting snowmobiling in their community while advertising their product, they are encouraged to contact the ISMA office.
The campaign is now in its infancy and we appreciate your ideas and support on this new program. Please contact the ISMA office at www.snowmobile.org if you have input, questions or ideas regarding the Campaign.
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