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New Folks are Discovering Snowmobiling
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FOR IMMEDIATE RELEASE
Contact: Ed Klim
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This has been a great snowmobiling winter thus far and it's only half way into the season! I have met more new snowmobilers on the trails and in local restaurants than any previous year. It's exhilarating to witness the enthusiasm of new snowmobilers when talking to them at the trailhead while they share their new experiences with you.
We all know the snowmobile industry is competing in the marketplace for our discretionary income. Some surveys show the number one competitor of snowmobiling is the Cruise Line industry. Many families sit around the table discussing how they will spend their discretionary income. Winter cruises are often on the list, but thankfully many folks are choosing a snowmobile, which is a healthy lifestyle investment encouraging family fun and activity for many years, not just one short week in the middle of the Caribbean.
Recently I met a group of 30-year-olds out snowmobiling for the first time. Our conversation went from snowmobiling to professional hockey. It is an interesting story as to how these young men ended up in the middle of the snow-covered northern woods having the time of their lives. The four guys I met were all hockey fanatics. They've had season tickets for professional hockey games for the past 6 years and attended every home game. While talking with them, I learned of their displeasure with the NHL "lockout", so they decided to do something else with their money during the winter. Each of the four are frustrated with the NHL. They cancelled their season tickets and went out and purchased new snowmobiles. They noted the season tickets, driving to the game, food, parking, and after game festivities cost them each a minimum of $10,000 over the Hockey season. The NHL strike and their love of the winter helped them make a common sense decision to invest their NHL budget into some brand new snowmobiles.. They now spend weekends getting exercise and enjoying the great outdoors themselves - rather than watch someone else play a game.
Each of these young men were pleased with their decision and wished they had made this decision earlier. Professional sports may be good entertainment but it is getting very expensive and the entertainment value is becoming more questionable with every game. Snowmobiling provides ever-improving equipment, related services and high quality trail grooming. These ex-NHL ticket holders are now supporters of a snowmobile club, members of a snowmobile association, and converts to our great winter recreation lifestyle. They claim they will be bringing more of their non-snowmobiling friends with them in the future.
Yes the competition for the winter recreation dollar is challenging. I am happy to let folks know that winters of snowmobiling outperform a week-long cruise or sitting in a sports arena watching multi-millionaires any day!
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Safe Riders! Information
