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Snowmobile safety has always been a high priority with the manufacturers and organized snowmobiling. Today, the manufacturers, along with the snowmobile community, are more involved than ever in making snowmobile safety a top of mind awareness issues for all snowmobilers. The Safe Riders! You make snowmobiling safe™ safety campaign is supported worldwide by snowmobile enthusiasts. Over 80% of all snowmobilers recognize the Safe Riders! logo and understand the campaign position statements. The campaign is very straight forward and brings to the forefront the need to analyze risks and not take improper risks while snowmobiling. The campaign position statements are:
- Snowmobiling and alcohol don't mix, don't drink and ride
- Know before you go! Always check local ice conditions
- When night riding, slow down! Expect the unexpected.
- Ride safe, stay on the trail. Respect private property.
- Know the risks, and be prepared. And make every trip a round trip.
- Cross with care, don't become road-kill
- Snowmobiling is a fun family life-style activity, join us today.
- Ride smart, ride right, stay in control
- One is the loneliest number, never ride alone
- Promote your right to ride, get involved
- Smart riders are safe riders, take snowmobile safety training
- Snowmobiling: A way to connect with family and friends - www.gosnowmobiling.org
These position statements are all contained within the 12 separate, four-color posters designed to attract attention and help send the message clearly to snowmobilers. The posters are distributed to state and provincial associations, safety trainers, sheriff's offices, Chamber of Commerce, Convention and Visitors bureaus and others in hopes that they will be prominently displayed and help communicate the messages to the snowmobiling public.
The manufacturers encourage a consistent message to be distributed to snowmobilers. The snowmobile community understands the synergy that occurs when we all sing from the same sheet of music, and using the Safe Riders! logo and the related campaign messages helps us all be better safe snowmobilers.
The manufacturers actively encourage safety training programs and work through the Safe Riders! campaign to support those efforts.
The campaign material includes not only the posters and the snowmobiling fact book, but also the Safe Riders! video and TV and Radio ready public service announcements. The video serves as an excellent visual support piece for safety training and familiarization.
The safety campaign recognizes many of the accidents occur because a rider has consumed alcohol affecting reaction time and judgment. Reaction time and altered judgment affects coordination, cornering, good judgment and causes over confidence.
The manufacturers invite all snowmobilers to participate in the International Snowmobile Safety Week - January 14-20, 2007. The Safety Week Campaign Action Manual is made available on the ISMA web site to aid clubs or snowmobile related businesses in sponsoring safety events for Safety Week.
The campaign is continually expanding to better serve the snowmobiling public and all of the materials are readily available through the ISMA office free of charge. To obtain an order form one can visit the ISMA web site at www.snowmobile.org . When you are at the web site you will also be able to obtain a great deal of current information on snowmobiling.
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Safe Riders! Information
