Worldwide Snowmobile Sales Jump 9%

The snowmobile community is optimistic following the above-average snowfall throughout most of North America this past winter. The industry has experienced increases in sales, show attendance and miles ridden.

Snowmobile sales increased worldwide to 157,106 new sleds sold this past year—a 9 percent gain from last year. Snowmobile sales in the United States and Canada increased 11 percent, and sales of manufacturer-branded parts, garments and accessories increased more than 20 percent from last year.

The 2015 manufacturers' spring snowmobile shows reported increases in attendance. In many of the spring shows, visitation was up more than 20 percent. Spring orders are up and that points to a good 2015 sales year.

Snowmobile related tourism also increased in North America and beyond. Economic impact studies conducted by major business colleges and universities show miles ridden by snowmobilers (which is always predictive of economic impact) increased 50 percent from the 2012-2013 season. This is a result of excellent riding conditions and improved and expanded riding areas and trail systems.

The snowmobile industry reports that registered snowmobiles in North America increased to 2 million registered snowmobiles last year. The majority of snowmobilers (55 percent ) belong to a club or association. These active, involved outdoor enthusiasts build the trails and support snowmobiling access. Research shows families go snowmobiling for reasons such as viewing the scenery, being with family and friends, getting away from the usual demands of life and being close to nature.

State and provincial snowmobile organizations continue to grow and expand club membership. Many organizations report that new trails are being developed to support the positive economic impact of snowmobiling and job growth for the rural community. Economic impact studies generated by universities in North America show that snowmobiling is growing in importance as part of the overall economic engine and job growth for winter tourism. Studies show snowmobiling now generates more than $30 billion dollars of economic activity in North America. This provides many jobs and investment opportunities and generates considerable tax revenue for local governments.

ISMA is an organization representing the four manufacturers of snowmobiles. ISMA's main function is to encourage policies, programs and activities to improve the lifestyle activity of snowmobiling. For more information, visit www.snowmobile.org.

Release date: June 2014
Contact: Ed Klim
Phone: (517) 339-7788