The International Snowmobile Manufacturers Association (ISMA)

We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:
Arctic Cat Skid Doo Polaris Yamaha
Safe Riders Snowmobiling Video Series

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.

In 2021 there were 133,444 snowmobiles sold worldwide; 59,234 were sold in the U.S. and 50,567 were sold in Canada.

There are over 1.3 million registered snowmobiles in the US and over 596,000 registered snowmobiles in Canada.

The Economic Impact of Snowmobiling:

  • United States—$26 billion annually
    Canada—$9.3 billion annually
    Europe & Russia—$5 billion annually
Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Latest snowmobiling videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events!

Take The Pledge


Snowmobiling Safety Week
January 15-23, 2022

International Snowmobile Safety Week

Take a Friend Snowmobiling
February 12-21, 2022

"Take a Friend Snowmobiling" Campaign

June 8-11, 2022

2022 International Snowmobile Congress
Dubuque, Iowa


January 2022

Take a Friend Snowmobiling
The Go Snowmobiling/Take a Friend Snowmobiling campaign has been supported by the snowmobile community over the years.

November 2021

International Snowmobile Safety Week: January 15-23, 2022
The snowmobile community will sponsor the 28th annual International Snowmobile Safety Week lasting the week of January 15-23, 2022.

November 2021

Snowmobilers Taking The Pledge
The Pledge is designed to ensure snowmobilers protect existing riding areas and trail systems for current and future generations and landowners who give us access to their property.

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798

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