The International Snowmobile Manufacturers Association (ISMA)
We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:![]() |
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Latest industry facts
There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.
In 2025 there were 92,387 snowmobiles sold worldwide; 41,588 were sold in the U.S. and 34,828 were sold in Canada.
There are 1.3 million registered snowmobiles in the US and over 559,300 registered snowmobiles in Canada.
The Economic Impact of Snowmobiling:
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United States$26 billion annually
Canada$20.6 billion annually
Europe$4 billion annually
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Snowmobile Safety Videos
Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events! These videos were produced by the Safe Riders! campaign, initiated by the International Snowmobile Manufacturers Association (ISMA) and the four snowmobile manufacturers. These videos are great supplements to a snowmobile safety course and are used by many safety instructors.Events
October 25, 2025International Snowmobile Day
January 10-18-2026

International Snowmobile Safety Week
February 7-16, 2026
"Take a Friend Snowmobiling" Week
February 14, 2026
International Snowmobile Ride Day
June 3-6, 2026
2026 International Snowmobile Congress
Omaha, Nebraska
For The Love of Snowmobiling!
Photos & videos
Browse our collection of snowmobile safety videos, public service announcements and snowmobile photos.
Snowmobile safety
These safety resources will ensure your next ride will be a safe and fun one for all!
Posters & projects
Download exclusive snowmobiling posters and our fun kid activities!
News & events
Stay informed about the latest news about our favorite recreation and find a snowmobiling event in your state.